Product Data Sharing (Master Data)

Master data is a set of defined information attributes that describes a product, for example, its height, width and depth. The GS1 Global Data Synchronisation Network (GDSN) allows trading partners to access and exchange product master data in real-time. Product master data is entered into a GDSN-certified data pool.

Global Data Synchronisation Network (GDSN)

The Global Data Synchronisation Network (GDSN) enables trading partners to globally share trusted product data. You can exchange product information with business partners in an automatic and efficient way that ensures brand integrity.

Visit the GS1 Global Knowledge Centre for more information on GDSN Standards.

GS1 Source

Not only do today’s products need to be sold on many digital channels, but information about them must be more detailed to meet consumers’ ever-growing expectations and regulators’ requirements. GS1 Source is a framework for sharing product information so you and your business partners can access it for use in consumer-facing digital channels.

Visit the GS1 Global Knowledge Centre for more information on GS1 Source Standards.

Global Product Classification (GPC)

GPC classifies products by grouping them into categories based on their essential properties as well as their relationships to other products. GPC offers a universal set of standards for everything from a car to a litre of milk.

Visit the GS1 Global Knowledge Centre for more information on GPC Standards

GTIN+ on the web

We have been working collectively with our members, standards organisations (W3C) and search engine companies to make it easier to discover and describe products on the web.

Our GTIN+ on the web standard and guideline allows businesses to benefit from:

  • Better search results for consumers to find the products and information they need.
  • Greater visibility of their products in online searches.
  • Improved, accurate online product information.
  • Shared product information via consumer-facing mobile devices and websites, which ultimately drive sales.

The GTIN+ on the web standard and guideline achieves these benefits by making it possible to create structured data about a product and relate this data to its GTIN. The structured data about the product can then be used by search engines, smartphone apps, etc. to deliver a richer experience to the consumer.

Visit the GS1 Global Knowledge Centre for more information on GTIN+ on the web standards.